Sports media Watch Please read as they have done the hard work of researching this and deserve the credit of writing this article and Giving context.

A lot has been made lately  of the NBA TV ratings.  without context to how many people no longer have cable to watch said “Games”

The NBA Signed a 76 Billion with B TV deal this past summer for 11 years with ESPN/ABC , NBC/Peacock and Amazon. Which avgs 7.6 billion a year. This is the second Most lucrative TV deal in North America Sports history. The  Number of viewers is still higher than 1.6 million a game, but With mainly a cable TV pay audience comparing them to the NFL is Not the same as they are on broadcast tv, Which is free to watch on America.

With 32 million less people even able to watch The NBA has maintained the same level Of viewers while keeping Cable TV necessary as a pillar of programming along other live sports like the CFP, ESPN Early coverage of Wimbledon.

So do they have a problem yes and it is their customers willingness to pay for cable who pays them for their product

As they move to Amazon Streaming and Peacock exclusive games. We see how 1.6 mill translates to increased Subs for those platforms.

But make no mistake about it The NBA is fine and their only concern  currently is the negative coverage of their league as a whole from the media who push the NFL as they need them to drive ratings. Notice Alot it comes from Fox who has no NBA  game rights, Also Ja Morant is back and healthy and needs to get more national games.

And as always ” If it doesn’t make $$, it don’t make sense.”