https://sports.yahoo.com/mayors-crazy-idea-put-chicago-suburb-bowl-game-spotlight-170031301.html
People called Elk Grove Village mayor Craig Johnson nuts for spending $300,000 to sponsor a bowl game. Now, he’s the one having the last laugh..

I look at this story reflect on the marketing amd promotion that went into it’s a risk but a good one taks considered the alternatives and difficulties in B2B marketing.